One Intranets Inc.
home    services    portfolio    intranet ideas    contact us





Idea Archives


July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
July 2005
November 2005
December 2005
January 2006
February 2006
April 2006
May 2006
July 2006
October 2006
November 2006




Previous Posts



Users are selfish, lazy and ruthless

Monday, October 25, 2004  

Nielsen's article about information foraging says that humans are inherently lazy. When we're using an intranet, we want maximum benefit for minimum effort.

While navigating, we constantly perform cost-benefit analyses:
  • What gain can I expect from this information?
  • What is the likely cost (time and effort) to discover and consume that information?

To support the behavior of your intranet users--to support "information snacking"--follow these three rules:

  • Support short visits
  • Encourage users to return
  • Emphasize search engine visibility and otherwise address users' immediate needs

About the Author

I'm Chris McGrath, an intranet consultant in Vancouver, British Columbia, Canada. I've been working on intranets since 1997, and on plain ol' web sites for even longer. I run One Intranets, the firm that co-created ThoughtFarmer -- an enterprise collaboration platform for Windows-based intranets.