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Users are selfish, lazy and ruthless
Monday, October 25, 2004Nielsen's article about information foraging says that humans are inherently lazy. When we're using an intranet, we want maximum benefit for minimum effort.
While navigating, we constantly perform cost-benefit analyses:
To support the behavior of your intranet users--to support "information snacking"--follow these three rules:
About the Author
I'm Chris McGrath, an intranet consultant in Vancouver, British Columbia, Canada. I've been working on intranets since 1997, and on plain ol' web sites for even longer. I run One Intranets, the firm that co-created ThoughtFarmer -- an enterprise collaboration platform for Windows-based intranets.
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