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6 Steps to Effective Discussion Forums on your Intranet
Tuesday, May 16, 2006I used to work for a company that takes pride in encouraging open dialogue. They have an excellent intranet, and a few years ago they wanted to implement forums to promote productive conversation.
After 4 years and 3 major revisions to the forums, usage is sporadic at best. The technology works, the culture is right, and the company is big enough (over 500 employees). What's wrong?
When you have a small base of users (say, under 10,000), everything has to be perfect to create effective discussion forums. Here are 6 guidelines:
1. ATTACH A FORUM TO EVERY PAGE.
Instead of providing a centralized location for forums, allow discussions to emerge on any and every intranet page. It's impossible to know what will spark a conversation.
2. PROVIDE AN AGGREGATED, PRIORITIZED VIEW OF DISCUSSIONS.
This page should list every active discussion on the intranet, showing:
3. INTEGRATE FORUMS WITH THE COMPANY DIRECTORY.
Forums shouldn't require registration. The intranet should be able to personally identify each user (usually via Windows integrated authentication).
Link the name of each commenter to his or her employee profile in the intranet directory.
4. STRIP THE INTERFACE TO THE BASICS.
On the actual page containing the discussion, all you need for each comment is:
5. SIGNAL PARTICIPANTS WHEN A POST IS MADE.
This is perhaps the most important step to effective discussion forums.
As soon as a post is made, send an email to the page owner and to everyone who has participated in the discussion so far. (If your user base is very savvy, you can provide an RSS feed instead.) This keeps the discussion moving and keeps all participants involved. Otherwise, days can elapse between comments, and the conversation dies out.
6. ENGAGE YOUR ORGANIZATION'S THOUGHT LEADERS.
If you can get the leaders at your company to use the forums to share opinions or ask thought-provoking questions, others will follow.
It takes all 6 steps to create effective discussions on your company's intranet. Has your company made a success of forums? If so, I'd like to hear about it. Send me an email at firstname.lastname@example.org.
About the Author
I'm Chris McGrath, an intranet consultant in Vancouver, British Columbia, Canada. I've been working on intranets since 1997, and on plain ol' web sites for even longer. I run One Intranets, the firm that co-created ThoughtFarmer -- an enterprise collaboration platform for Windows-based intranets.
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