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 Idea Archives
July 2004 |
 Short, practical tips on building better intranets. Sign up to receive new ideas by email. Who should own your intranet? Friday, August 20, 2004 The organization should own the intranet--it shouldn't belong to any one department.IT should provide the infrastructure and security and make decisions regarding platform and software. But each department should own their own sections and be free to add and update content on their own. Some decisions have an intranet-wide impact. These include use of home page real estate, major functionality upgrades, and global templates. I believe that the team responsible for day-to-day intranet development and operations should make recommendations to a cross-functional team with representatives from all departments. That cross-functional team makes the final decision. Permanent link to this article How to do e-recruiting Tuesday, August 10, 2004 In user testing of corporate job sites, Mark Hurst and Jakob Nielsen found that three out of four applicants had bad experiences when trying to apply for a job. Only a quarter succeeded in successfully applying online.This white paper is an excellent source of advice for designing the jobs or recruiting section of a corporate web site. Permanent link to this article Usability more valuable than advertising for e-commerce sites Monday, August 09, 2004 In a 1998 study, Creative Good, a consulting firm specializing in online customer experience, reported that one dollar invested by an e-commerce site in advertising typically resulted in a $5 increase in revenue. But one dollar invested in improving usability resulted in a $60 increase in revenue.Permanent link to this article About the Author I'm Chris McGrath, an intranet consultant in Vancouver, British Columbia, Canada. I've been working on intranets since 1997, and on plain ol' web sites for even longer. I run One Intranets, the firm that co-created ThoughtFarmer -- an enterprise collaboration platform for Windows-based intranets. |
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